My Cancer Advisor > About Us > Advisory Board

Advisory Board

Linette Atwood has more than 25 years of leadership experience in medical publishing. In the early 1980s she co-founded Atwood Publishing, which set the standard in delivering news and information at major medical meetings throughout the United States. Atwood Publishing grew to be the largest company in its field. In the mid-1990s, Linette co-founded and was the Chief Executive Officer of Exhibitor Visibility Worldwide (EVW). Both companies led the way in publishing the latest advancements in treatment and care during national meetings for such prestigious medical organizations as the American Academy of Family Physicians, the American Society of Clinical Oncology and the American Academy of Pediatrics, to name a few. The primary audience for both Atwood Publishing and EVW was doctors and other medical professionals.

Linette’s new company, Patient Resource Publishing, continues the important theme of medical information and education but with a new audience: the patient. As a cancer survivor, Linette has a unique perspective on the many challenges faced by both patients and families when confronting a life-altering disease. Her goal is to set a new standard in medical publishing by equipping patients with comprehensive and disease-specific resources designed to empower and heal.

Dr. Charles M. Balch, oncologist, surgeon, and pre-eminent International melanoma and breast cancer expert, has devoted 35 years to trailblazing research and leadership positions in academic and clinical settings. is the inspired creation of Dr. Balch. His vision is to create the premier cancer blog for unique insights from leading experts so that visitors will be empowered to better understand and confront this disease.

He is a renowned teacher, lecturer, and mentor in the fields of surgery and Oncology, currently serving as Professor of Surgery at the University of Texas Southwestern Medical Center in Dallas. Dr. Balch chairs the Melanoma Staging Committee of the American Joint Committee on Cancer (AJCC). He is editor of the definitive textbook, Cutaneous Melanoma, and founding Editor-in-Chief of the Annals of Surgical Oncology and Breast Diseases. He has led global efforts to build networks in outcomes research and clinical trials, authoring more than 670 publications on clinical investigations. His scientific publications have been cited in the biomedical literature in over 19,000 articles and he has lectured in more than 32 countries and most major U.S. academic centers. He was recently Professor of Surgery, Oncology and Dermatology at Johns Hopkins University Medical Center, and earlier held leadership positions with UT MD Anderson Cancer Center, City of Hope National Medical Center, University of Alabama at Birmingham, and the American Society of Clinical Oncology. His distinguished career includes executive positions with the American Society of Surgical Oncology, the American Board of Surgery, the Association of Academic Surgeons, the Commission on Cancer, and the American Joint Committee on Cancer.

Dr. Balch is Editor-in-Chief of Patient Resource publications, including the Patient Resource Cancer Guide and the web-based material on our companion website

David G. Bradley is the chairman and owner of several publishing, news and media properties in Washington, D.C. Best known among them are The Atlantic and The National Journal. Before entering media, he founded and owned two (now public) think tanks The Advisory Board Company and the Corporate Executive Board. With 50,000 applicants each year, the enterprises are the largest employers of young professional talent in the Washington, DC region. Mr. Bradley graduated from Swarthmore College, received an M.B.A.from Harvard Business School, and holds a J.D. from Georgetown University Law Center.



Dr. Jon Merril is a physician and co-founder of Astute Technology, serving as the company’s Chief Executive Officer. His career has been devoted to improving the ways physicians and patients learn about health information with emerging technologies. Dr. Merril has pioneered the application of advanced technologies to the field of medicine and the application of advanced web technologies in medicine. He served as the Chief Technology Officer of Health Answers International from 1999-2003. He served as co-founder and CEO of Medical Consumer Media from 1995-1999, an Internet-based health care communications company, and co-founded a virtual reality surgical simulation company that was purchased by Immersion Corporation in 2000.

Dr. Merril received his medical degree from The George Washington University Medical Center, and completed his internship in internal medicine at The Washington Hospital Center. He also completed a three-year fellowship in Computer Medicine at George Washington University and Mass General Hospitals.